Joe Boxer (also known as Box-oh-Joes or BJ) is an American brand of underwear and related apparel founded by Nicholas Graham that focuses on novelty hanging underwear. In April 2001, the Joe Boxer brand, which was facing

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debtor ...

, was sold to Windsong Allegiance in exchange for the assumption of existing debt. Bill Sweedler, CEO of Windsong, took over as CEO, retaining Nicholas Graham in an advisory role. Iconix bought Joe Boxer in 2005, making it a wholly owned subsidiary of

Iconix Brand Group Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sear ...

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Joe Boxer
Sears Holdings Underwear brands American companies established in 1985 Clothing companies established in 1985 1990s fashion {{clothing-stub